With the potential loss of two clients which made up of over 50% of the total income and 30% of gross profit we were instructed to create a marketing campaign that located clients that fitted the profile of maximum profit. At the same time we then looked at how the new clients would be dealt with from the initial call right through to the success of the sale. We monitored and used tracking to improve the services throughout the company resulting in Solo taking maximum effect of the marketing campaign
With the property climate in decline we were instructed to assist with the recovery of a company that had significant assets which were financed on 100% non-recourse basis.
Issues had arisen where the Directors had outstanding loans to the company and needed to keep the company as a going concern to prevent the calling of the loans.
Purchased as part of a development opportunity the business was losing £10,000 per month although the position was unclear as it was a purchase from Administrator which inhibits information about the day to day running of the company.
We were instructed to meet the new tenants and bring about changes that would stem the loss and a marketing campaign on a limited budget to increase occupancy. This was also taking into account the planning proposal that was being submitted to convert the site to a mixed use development.
Many issues were solved along with streamlining systems to reduce workload and aid with cash flow.
This is on-going case study
Trade Furniture Company
Assistance was sort by a company that needed to change its profile and rebrand. Whilst we managed this change we introduced a new web system allowing clients an easier system of ordering and the convenience of being able to access their account on their own time.
This increased business and gave them a new tool to market.
On Line Game
An On Line Game company had set up a new style of interactive quiz where large prizes would be won.
After extensive advertising and a near due launch date the credit card company had pulled out leaving them with no payment system. We were instructed to deal with the issue.
We issued a free time on launch giving everyone an opportunity to try, followed by a few days later with a PayPal system and two weeks later a replacement credit card provider.
Online Travel Company
The Company wanted to create online website that would produce a referral and booking system for hotels, of which the site would take a percentage of value of the transaction.
We assisted in the database design and implementation adding a back office system enabling hotels to input their own information. From here we moved on to training the sales staff in how to obtain leads and clients for the site. Our services were retained for consistent operational and marketing advice.
Start UP
The setup of a new company with the following brief and to be achieved within a two week deadline for complete completion:
Create Name and Identity
Create new Limited Company
Open Bank Account
Apply for VAT
Purchase Domain name and create website with copy text
Create Stationary
Arrange for vehicle signage
This was all created with minimal budget and on time.
Business Integration, how integrated is your business?
Merranti can assist with the flow of information around your company allowing you to make quicker and more efficient decisions. This can be between departments, staff or your clients, the more information you have the easier and more informed the solution can be.
Integration can be a money saver, with an integrated company the staffs are more aware of what is being achieved and will work together to the same goal, this leads to fluid information. Without information your decisions can be flawed and lead to errors.
Example: Your marketing department try in to implement a new service level as a way of attracting new customers, how does your operations department know this, although Marketing has a budget how do they involve the Finance department in the initiative? With integration and communication systems the idea can be transmitted to company quickly and easy however it can also be understood rather than just an instruction.
